Digitalization

Top 5 ways how AI can help a marketers life

Artificial Intelligence (AI) is quickly becoming an essential tool for businesses in today's digital age. Marketers are no exception, as AI has the potential to revolutionize the way they create and deliver marketing campaigns, build brands, and advertise products and services. However, some marketers may be concerned that AI will take their job. While AI can automate certain tasks, it also creates new opportunities for marketers to focus on more strategic and creative tasks. Additionally, AI can help to improve…

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January 27, 2023

Digitalization

AI generated content is here! Are you ready? [updated]

One of the most important human traits is creativity. When it comes to job security the majority of research says that creative jobs are safe from the rapidly developing AI. But is it? OpenAI already has a software called Dall•E 2, that creates breathtaking images and art from a description in natural language.Imagine that you could create your next campaign design by simply telling the AI your ideas, and it comes up with multiple versions for you to choose from in seconds…

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May 25, 2022

Digitalization

Why is important to put your brand in context?

We all have been there: some comments, video clips, pictures just felt strange, just to realize that this is because we did not know the full story. Things taken out of context have a different meaning or no meaning at all. One day a world-known violinist played an expensive violin in a busy subway for free, but no one paid attention. A couple of days pass by and the same pianist played for a full house audience with great success,…

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February 11, 2022

Digitalization

Why clients are happier when agencies collaborate through a DAM?

If you are working with or for an advertising, branding, creative, or marketing agency you can notice one thing: they create a lot, and I mean a LOT of content, from design concepts to marketing campaign files. Distributing these assets efficiently for multiple clients can be challenging, especially when each client requires a lot of individual attention. Moreover, these distribution channels are the meeting point for all stakeholders, so their quality can determine how confident a client feels about an…

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November 25, 2021

Digitalization

DAM helps you stay in line with your company’s purpose

Could you imagine digital asset management becoming a strategic enabler of your organization’s success? By bringing strategic clarity to your assets repository you can align internal and external stakeholders with your mission and priorities. Let me explain how. Asset demand is getting higher by the day, leading to increased stress levels, confusion and tension. This is true, especially where asset flow is inconsistent, overlapped or jammed (as seen in our article about content bottlenecks). Soon enough, we arrive to the…

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November 3, 2021

Digitalization

Is your brand fast enough to catch the competition?

In today’s world, the competition in digital is vicious, so there is huge pressure on marketers and decision-makers. Reaching the KPIs seems to get harder every day, even if there is no limit in the budget. So what could be the root of this? Here’s a quick story: let’s say you and your competitor want to climb the same mountain. They had the chance to start before dawn when there was almost nobody on the trails. By morning they are…

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September 1, 2021

Digitalization

What Industries Does a Digital Asset Management (DAM) Software Accelerate?

Digitalization is a well known process for most of the companies. In this process, they create a lot of files that are at utmost importance for them since they put a lot of effort, money and resources into creating them. These usually are logos, PDFs, images, campaign documents, presentations and more, in short: digital assets. Wouldn’t it be nice to know that these assets are safe, well organized and people really use them? Luckily we have the answer for you!…

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August 12, 2021

Digitalization

3 ways to avoid content bottlenecks

Marketers want to create worthy, value-rich content for their brand, which takes time and effort. However the appetite for digital assets seems to be infinite. This gap between demand and content delivery capabilities is called the Content Bottleneck. As only 8% of B2B marketers are confident that their marketing workflows are efficient enough to deliver content fast, there is a need to clear up these roadblocks. Here are three tips, how you can do it: 1. Solving the collaboration issues:…

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July 28, 2021

Digitalization

Getting in control of marketing costs – eliminating overlooked marketing operation costs

Even though digitalization does not leave marketing untouched, many projects are still run as commodities. Opportunities to identify marketing-process automation chances are regularly missed or overlooked, although the pressure to provide higher time-to-market gains is greater than ever.   Taking as example a major multi-country marketing launch, it is obvious that the high number of actors (Product Development, Management, Licensing, Branding, Advertising, Delivery, Packaging to name only a few) and the absolute deadlines they all have to live with, generate the highest project risks in terms of launch-times and…

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June 30, 2021