Getting in control of marketing costs – eliminating overlooked marketing operation costs

Getting in control of marketing costs – eliminating overlooked marketing operation costs

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Even though digitalization does not leave marketing untouched, many projects are still run as commodities. Opportunities to identify marketing-process automation chances are regularly missed or overlooked, although the pressure to provide higher time-to-market gains is greater than ever.  

Taking as example a major multi-country marketing launch, it is obvious that the high number of actors (Product Development, Management, Licensing, Branding, Advertising, Delivery, Packaging to name only a few) and the absolute deadlines they all have to live with, generate the highest project risks in terms of launch-times and launch-costs of the product. According to a GISTICS® research, every doubling of the number of contributors squares the number of opportunities to miss key deadlines and ultimately endanger the image of a new brand or a product way before this reaches its target-market.  

Since large teams which are spread over several time-zones and departments spend significantly more time coordinating and double-checking their work than small units, it is sensible to conclude that an effective automation of the digital-asset distribution and a repository-assisted localization of these assets could empower large projects to act with the agility of a small and unified business. In such an environment, the achievement of higher time-to-market benefits is no longer just an unreachable dream but can become part of the everyday life. 

This is exactly the logic that brahms® was following when it enhanced the DAM repository with customizable and automated workflows which dramatically simplify coordination among the project actors as they clearly align their responsibilities and rights with each other and fit them into an agile process stream.  

brahms® is fueling process-automation from bottom-up, focusing on only a few select strategic checkpoints. Thus, companies using the system can avoid the unforeseen obstacles which characterize the top-down deployments typical for large ERP or CRM systems.

Blog post teaser image with gears.

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