Any digital asset management (DAM) system which calls itself “good” must be able to serve three basic user groups within marketing operations. The three groups are the “content-creators,” “content-users,” and the “content-consumers.” Serving the needs of these groups must occur through user interfaces which are customized to the needs of these groups.
Content-creators consist of agencies, graphics designers, photographers, publishers, and video producers, while content-users are typically marketing-operations, sales, knowledge-management, trade-partners and web-specialists. The biggest group of the consumers is represented by the public, ranging from internal users to customers or the press and analysts.
It is obvious that these three groups can have very different expectations towards a customized DAM experience, therefore customization of the user-interface is one of the most critical factors when selecting a DAM system, especially when one considers the fact that all three groups consist mostly of non-technical actors.
brahms® addresses the needs posed by the three groups by an optimizable user interface which shows content consumers exactly the relevant information in the style of the brand they are exploring. Content-creators can enjoy a high-level of integration of the tools they use with the cloud-system of brahms®
Finally, the brahms® rights management system ensures a full protection of the copyrights related to the content created and stored in brahms® both internally as well as outside the organization.