Digitalization

Is your brand fast enough to catch the competition?

In today’s world, the competition in digital is vicious, so there is huge pressure on marketers and decision-makers. Reaching the KPIs seems to get harder every day, even if there is no limit in the budget. So what could be the root of this? Here’s a quick story: let’s say you and your competitor want to climb the same mountain. They had the chance to start before dawn when there was almost nobody on the trails. By morning they are…

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September 1, 2021

Digitalization

What Industries Does a Digital Asset Management (DAM) Software Accelerate?

Digitalization is a well known process for most of the companies. In this process, they create a lot of files that are at utmost importance for them since they put a lot of effort, money and resources into creating them. These usually are logos, PDFs, images, campaign documents, presentations and more, in short: digital assets. Wouldn’t it be nice to know that these assets are safe, well organized and people really use them? Luckily we have the answer for you!…

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August 12, 2021

Digitalization

Getting in control of marketing costs – eliminating overlooked marketing operation costs

Even though digitalization does not leave marketing untouched, many projects are still run as commodities. Opportunities to identify marketing-process automation chances are regularly missed or overlooked, although the pressure to provide higher time-to-market gains is greater than ever.   Taking as example a major multi-country marketing launch, it is obvious that the high number of actors (Product Development, Management, Licensing, Branding, Advertising, Delivery, Packaging to name only a few) and the absolute deadlines they all have to live with, generate the highest project risks in terms of launch-times and…

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June 30, 2021

Digitalization

Marketing Operations – same old game or time to make digitalization serve?

Any digital asset management (DAM) system which calls itself “good” must be able to serve three basic user groups within marketing operations. The three groups are the “content-creators,” “content-users,” and the “content-consumers.” Serving the needs of these groups must occur through user interfaces which are customized to the needs of these groups.  Content-creators consist of agencies, graphics designers, photographers, publishers, and video producers, while content-users are typically marketing-operations, sales, knowledge-management, trade-partners and web-specialists. The biggest group of the consumers is represented by the public,…

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June 16, 2021