Digital Chaos – brahms

Top 5 ways how AI can help a marketers life

Artificial Intelligence (AI) is quickly becoming an essential tool for businesses in today's digital age. Marketers are no exception, as AI has the potential to revolutionize the way they create and deliver marketing campaigns, build brands, and advertise products and services. However, some marketers may be concerned that AI will take their job. While AI can automate certain tasks, it also creates new opportunities for marketers to focus on more strategic and creative tasks. Additionally, AI can help to improve…

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January 27, 2023

Digitalization

Getting in control of marketing costs – eliminating overlooked marketing operation costs

Even though digitalization does not leave marketing untouched, many projects are still run as commodities. Opportunities to identify marketing-process automation chances are regularly missed or overlooked, although the pressure to provide higher time-to-market gains is greater than ever. Taking as example a major multi-country marketing launch, it is obvious that the high number of actors (Product Development, Management, Licensing, Branding, Advertising, Delivery, Packaging to name only a few) and the absolute deadlines they all have to live with, generate the highest project risks in terms of launch-times and…

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June 30, 2021

Digitalization

Who is afraid of digitalization?

Digital Asset Management with brahms® As digitalization and digital transformation are becoming very fashionable business-buzzwords of the current times, the number of companies who regard these processes as a challenge is ever increasing. Since digitalization is regarded as a key factor for staying competitive, the pressure to clean-up the digital-chaos and replace it with tidy processes and clean-cut digital-ownership structures is almost permanent. Nevertheless, organizations – understandably – shy away from such a transformation project, since the complexities resulting from…

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May 7, 2021

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