Digitalization

Why is important to put your brand in context?

We all have been there: some comments, video clips, pictures just felt strange, just to realize that this is because we did not know the full story. Things taken out of context have a different meaning or no meaning at all. One day a world-known violinist played an expensive violin in a busy subway for free, but no one paid attention. A couple of days pass by and the same pianist played for a full house audience with great success,…

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February 11, 2022

Digitalization

Why clients are happier when agencies collaborate through a DAM?

If you are working with or for an advertising, branding, creative, or marketing agency you can notice one thing: they create a lot, and I mean a LOT of content, from design concepts to marketing campaign files. Distributing these assets efficiently for multiple clients can be challenging, especially when each client requires a lot of individual attention. Moreover, these distribution channels are the meeting point for all stakeholders, so their quality can determine how confident a client feels about an…

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November 25, 2021

Digitalization

DAM helps you stay in line with your company’s purpose

Could you imagine digital asset management becoming a strategic enabler of your organization’s success? By bringing strategic clarity to your assets repository you can align internal and external stakeholders with your mission and priorities. Let me explain how. Asset demand is getting higher by the day, leading to increased stress levels, confusion and tension. This is true, especially where asset flow is inconsistent, overlapped or jammed (as seen in our article about content bottlenecks). Soon enough, we arrive to the…

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November 3, 2021

Digitalization

What Industries Does a Digital Asset Management (DAM) Software Accelerate?

Digitalization is a well known process for most of the companies. In this process, they create a lot of files that are at utmost importance for them since they put a lot of effort, money and resources into creating them. These usually are logos, PDFs, images, campaign documents, presentations and more, in short: digital assets. Wouldn’t it be nice to know that these assets are safe, well organized and people really use them? Luckily we have the answer for you!…

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August 12, 2021

Digitalization

3 ways to avoid content bottlenecks

Marketers want to create worthy, value-rich content for their brand, which takes time and effort. However the appetite for digital assets seems to be infinite. This gap between demand and content delivery capabilities is called the Content Bottleneck. As only 8% of B2B marketers are confident that their marketing workflows are efficient enough to deliver content fast, there is a need to clear up these roadblocks. Here are three tips, how you can do it: 1. Solving the collaboration issues:…

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July 28, 2021