Digitalization

Why Digital Asset Management? – The business case for an enterprise asset repository

According to a general definition an enterprise digital-asset repository manages large collections of rich media, information, and knowledge containers, enabling a wide-range of users to find, retrieve, modify, amend, or direct these assets to another target person or group. “Rich media” in this case means a complex file type that may contain multiple characteristics like color-palette, layouts, typographic design, motion graphics, and large quantities of data.   Traditional enterprise solutions like data warehouses, document management systems or web content managers, tackle all…

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May 20, 2021

Digitalization

Finding instead of searching – turning computer files into digital assets

A thorough GISTICS® research audit which targeted the digital files firms create, revealed that only a small percentage of those files have a reasonable potential for reuse. Yet another GISTICS® research covering thousands of media-producing firms revealed that the systematic reuse of preexisting media and related digital objects can significantly reduce costs, and dramatically improve time-to-market. It seems obvious that the enterprise-wide implementation of a digital-reuse strategy depends fundamentally on the introduction of a particular asset type: the digital master.…

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May 7, 2021

Digitalization

The era of the software-dinosaurs is over

Not so far in the past and even today, software featuring a multitude of functions was built and sold in monolithic modules. While the aim of building modules was to reduce complexity and lend an easy understanding for the software capabilities, the reality was showing a different picture. Since only complete modules of a software could be bought, even if a customer wanted to use only one or only a few functionalities of a module, this was only possible with…

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May 7, 2021

Digitalization

Who is afraid of digitalization?

Digital Asset Management with brahms® As digitalization and digital transformation are becoming very fashionable business-buzzwords of the current times, the number of companies who regard these processes as a challenge is ever increasing. Since digitalization is regarded as a key factor for staying competitive, the pressure to clean-up the digital-chaos and replace it with tidy processes and clean-cut digital-ownership structures is almost permanent. Nevertheless, organizations – understandably – shy away from such a transformation project, since the complexities resulting from…

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May 7, 2021