A thorough GISTICS® research audit which targeted the digital files firms create, revealed that only a small percentage of those files have a reasonable potential for reuse. Yet another GISTICS® research covering thousands of media-producing firms revealed that the systematic reuse of preexisting media and related digital objects can significantly reduce costs, and dramatically improve time-to-market. It seems obvious that the enterprise-wide implementation of a digital-reuse strategy depends fundamentally on the introduction of a particular asset type: the digital master.…