We all have been there: some comments, video clips, pictures just felt strange, just to realize that this is because we did not know the full story. Things taken out of context have a different meaning or no meaning at all. One day a world-known violinist played an expensive violin in a busy subway for free, but no one paid attention. A couple of days pass by and the same pianist played for a full house audience with great success,…

Marketers want to create worthy, value-rich content for their brand, which takes time and effort. However the appetite for digital assets seems to be infinite. This gap between demand and content delivery capabilities is called the Content Bottleneck. As only 8% of B2B marketers are confident that their marketing workflows are efficient enough to deliver content fast, there is a need to clear up these roadblocks. Here are three tips, how you can do it: 1. Solving the collaboration issues:…