Digitalization

Digitalization

AI generated content is here! Are you ready? [updated]

One of the most important human traits is creativity. When it comes to job security the majority of research says that creative jobs are safe from the rapidly developing AI. But is it? OpenAI already has a software called Dall•E 2, that creates breathtaking images and art from a description in natural language.Imagine that you could create your next campaign design by simply telling the AI your ideas, and it comes up with multiple versions for you to choose from in seconds…

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May 25, 2022

Digitalization

DAM helps you stay in line with your company’s purpose

Could you imagine digital asset management becoming a strategic enabler of your organization’s success? By bringing strategic clarity to your assets repository you can align internal and external stakeholders with your mission and priorities. Let me explain how. Asset demand is getting higher by the day, leading to increased stress levels, confusion and tension. This is true, especially where asset flow is inconsistent, overlapped or jammed (as seen in our article about content bottlenecks). Soon enough, we arrive to the…

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November 3, 2021

Digitalization

Is your brand fast enough to catch the competition?

In today’s world, the competition in digital is vicious, so there is huge pressure on marketers and decision-makers. Reaching the KPIs seems to get harder every day, even if there is no limit in the budget. So what could be the root of this? Here’s a quick story: let’s say you and your competitor want to climb the same mountain. They had the chance to start before dawn when there was almost nobody on the trails. By morning they are…

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September 1, 2021

Digitalization

What Industries Does a Digital Asset Management (DAM) Software Accelerate?

Digitalization is a well known process for most of the companies. In this process, they create a lot of files that are at utmost importance for them since they put a lot of effort, money and resources into creating them. These usually are logos, PDFs, images, campaign documents, presentations and more, in short: digital assets. Wouldn’t it be nice to know that these assets are safe, well organized and people really use them? Luckily we have the answer for you!…

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August 12, 2021

Digitalization

Getting in control of marketing costs – eliminating overlooked marketing operation costs

Even though digitalization does not leave marketing untouched, many projects are still run as commodities. Opportunities to identify marketing-process automation chances are regularly missed or overlooked, although the pressure to provide higher time-to-market gains is greater than ever.   Taking as example a major multi-country marketing launch, it is obvious that the high number of actors (Product Development, Management, Licensing, Branding, Advertising, Delivery, Packaging to name only a few) and the absolute deadlines they all have to live with, generate the highest project risks in terms of launch-times and…

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June 30, 2021

Digitalization

Who is afraid of digitalization?

Digital Asset Management with brahms® As digitalization and digital transformation are becoming very fashionable business-buzzwords of the current times, the number of companies who regard these processes as a challenge is ever increasing. Since digitalization is regarded as a key factor for staying competitive, the pressure to clean-up the digital-chaos and replace it with tidy processes and clean-cut digital-ownership structures is almost permanent. Nevertheless, organizations – understandably – shy away from such a transformation project, since the complexities resulting from…

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May 7, 2021